La Crosse Local
by Local Eyes
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Rotary Lights

Community & Cultural OrgLa Crosse, Wisconsin

Annual holiday light display in Riverside Park

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About

Rotary Lights is a non-profit organization in La Crosse putting on an annual holiday light display in Riverside Park. Our grounds feature over three million lights each season, visitors on foot, by vehicle, or on carriage and hay rides. We run each winter alongside community food and monetary collection drives that benefit pantries throughout the Coulee Region. Our seasonal grounds include nightly visits with Santa and reindeer through December 23, along with free s'mores by the giant snowman. Opening night kicks off with a parade, ceremony, and fireworks, followed by scheduled attractions like a live Nativity and dedicated all-abilities evenings with subdued sensory elements.

Reviews

4.8· 228 reviews
Rising Starr K9
11 months ago

“Rotary Lights is one of the best holiday traditions in La Crosse. Every year the displays get brighter, the atmosphere gets better, and it’s always a great place to walk with our dog and enjoy the season. The crowds, lights, music, and energy make it such a special experience. Looking forward to opening night this year — it’s a must-see in the Coulee Region.” Updated: We visited again this week with our Rising Starr K9 alumni group and had another great experience. The volunteers were welcoming, the displays were beautiful, and everything was well organized despite the crowds. It was a wonderful community setting to enjoy the holiday atmosphere while practicing calm behavior around real-world distractions. Rotary Lights continues to be one of La Crosse’s best seasonal traditions.

Jaita
a year ago

December just got a whole lot brighter, thanks to this event. The light decorations are pure magic, and they really get the festive party started. Rotary lights are the main attraction in this adorable Mississippi town, and for good reason - it's a dazzling display of color and light. And, of course, Santa and his reindeer are the icing on the cake. This was my second Christmas here, and I'm still grinning from ear to ear.

Ginger Boyce
2 years ago

Our first time to visit Rotary Lights. We went on Christmas Day, and it wasn't crowded. Was hoping to take a carriage ride through the park, but it was raining. The light displays are amazing! So much to look at, so we drove through twice!

Victoria Ybabez
2 years ago

First time attending Rotary lights and we enjoyed it very much. We did the carriage ride around the park, which was a new experience for all of us. Well enjoy it will be back.!!

Jordan Hurguy
3 years ago

Always a favorite stop for the holidays! Lots of cool light and Christmas displays, places to get warm, hot chocolate and snacks, plus Santa and a gift shop! So fun for the whole family. Bundle up because it's almost always a little colder being down by the river. Bring food donations if you can, as the display is free and they run off of donations and concession sales!

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